Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale
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This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students.
 
Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.
 
Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).

Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. 

This essential guide:

  • Dismantles the myth that user research methods are complicated, expensive, and time-consuming
  • Creates a shared meaning for cross-disciplinary design teams
  • Illustrates methods with compelling visualizations and case studies
  • Characterizes each method at a glance
  • Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design is an essential resource for designers of all levels and specializations.

Review

" Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." - William Lidwell, author of "Universal Principles of Design," Lecturer of Industrial Design, University of Houston

" Universal Methods of Design is an immensely useful survey of research and design methods used by today''s top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer''s bookshelf, including yours!"  - David Sherwin, Principal Designer at frog and author of "Creative Workshop: 80 Challenges to Sharpen Your Design Skills"

About the Author

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the U.S. Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

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4.5 out of 54.5 out of 5
197 global ratings

Top reviews from the United States

Arjun Dhillon
5.0 out of 5 starsVerified Purchase
Indispensable
Reviewed in the United States on October 13, 2012
As a user experience designer with 10 years of experience and clients like National Geographic, Stephen Hawking, Best Buy, Bon Iver, and Harvard University, I have experience with nearly every method described in this book. Yet when I pack up to go to work or consulting... See more
As a user experience designer with 10 years of experience and clients like National Geographic, Stephen Hawking, Best Buy, Bon Iver, and Harvard University, I have experience with nearly every method described in this book. Yet when I pack up to go to work or consulting gigs or client meetings or lectures or workshops, this is the first book that goes into my bag before I leave home. When I''m not carrying it with me it is usually still close at hand. There are many more inspiring, industry-changing texts on the market, but Universal Methods of Design is simply the most valuable book in my day-to-day practice.

I thought of saying that this book is to user-centered designers what Strunk''s Elements of Style is to writers, but the analogy isn''t quite right. Writers generally know the best practices for semicolon usage and unordered list formatting. In contrast, most people that claim the title "user experience designer" still spend the majority of their time wireframing or designing in Photoshop. It''s really not your fault, it is ours; the UX community has done very little to help educate entering UX professionals, so you have likely never been exposed to most of the methods detailed in this text. You don''t know how powerful a simple technique like Affinity Mapping can be, or how the investment in LEGO''s Serious Play products can yield a hundred-fold return, or how an absurd hour spent writing love letters and hate letters to yourself can significantly improve a product. But for the aspiring UX designer, this book is an essential introduction to the methods used in professional experience design projects.

For those of us that have experience with these design methods: we all have dealt with those challenging projects, difficult stakeholders, or unique product requirements that seem to exhaust our standard design toolbox. Those situations where our usual methods for scoping, defining, researching, modeling, prototyping, producing, and testing seem inadequate. In these situations, there is no better reference than what Hanington and Martin have put together in this book. Buy it, and if you are underwhelmed then I''ll buy you a drink and let you hassle me about it when I see you at the next conference.
89 people found this helpful
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Reinold F.
3.0 out of 5 starsVerified Purchase
Perhaps intended for students. Definitely useful for beginners.
Reviewed in the United States on October 14, 2018
The content is well redacted and goes straight to the point. Nevertheless I found it uninteresting and to be honest even a bit boring. Perhaps it was not meant for me but for students. It was nice to recall techniques taught to me at university or to have general knowledge... See more
The content is well redacted and goes straight to the point. Nevertheless I found it uninteresting and to be honest even a bit boring. Perhaps it was not meant for me but for students. It was nice to recall techniques taught to me at university or to have general knowledge about the tools used for other designers, though.
I purchased this book because before I had got Universal Principles of Design that I wholeheartedly recommend as an essential reading. If you are new to methods of design then Universal Methods of Design could be quite useful.
3 people found this helpful
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Chris A
5.0 out of 5 starsVerified Purchase
Universal methods, not universal design
Reviewed in the United States on December 17, 2019
I didn''t pay attention enough to the title, because I thought this was to be a book about universal (inclusive) design. Instead, I found a book that has design methods that can be applied to a variety of circumstances. This is a better introductory book than the classic but... See more
I didn''t pay attention enough to the title, because I thought this was to be a book about universal (inclusive) design. Instead, I found a book that has design methods that can be applied to a variety of circumstances. This is a better introductory book than the classic but more detailed (and dated) standards like Jones'' Design Methods or Pugh''s Total Design.
One person found this helpful
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Alex Mercado
3.0 out of 5 starsVerified Purchase
Bad book design; good catalog
Reviewed in the United States on February 6, 2021
It’s nice to have a reference of these design methods as a baseline to point at when discussing them with co-workers. However, don’t expect to learn much from this book, especially not about practicalities. On average, each method gets about 100-200 words (but it does have... See more
It’s nice to have a reference of these design methods as a baseline to point at when discussing them with co-workers. However, don’t expect to learn much from this book, especially not about practicalities. On average, each method gets about 100-200 words (but it does have margin notes with further reading recommendations). The fatal flaw of this book is that the visual designer typeset it in a lightweight font on glossy paper, making it exceedingly difficult to read even with adequate illumination and good eyeballs.
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Andy Mak
4.0 out of 5 starsVerified Purchase
Good for quick narrow down
Reviewed in the United States on February 27, 2016
A good introduction to different concepts of design mythologies, the use of graphical examples helps to reinforce the concept. Recommend for designers or project managers who wants to have quickly narrow down a technique for logical planning/organization for new projects.... See more
A good introduction to different concepts of design mythologies, the use of graphical examples helps to reinforce the concept. Recommend for designers or project managers who wants to have quickly narrow down a technique for logical planning/organization for new projects. This book provides an overview of the concept and example for basic application. Will require other means of research for deeper dive and use case scenario.
4 people found this helpful
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FJC
5.0 out of 5 starsVerified Purchase
A good Introduction and synthesis to design methods
Reviewed in the United States on March 16, 2013
This book has a similar format of Universal Principles of Design, but in this case, is a compendium of methods. It has 100 design research methods, sometimes are analysis techniques or research deliverables that constitutes some of what people call design thinking.... See more
This book has a similar format of Universal Principles of Design, but in this case, is a compendium of methods. It has 100 design research methods, sometimes are analysis techniques or research deliverables that constitutes some of what people call design thinking.

In the book you will find design research methods that could be exploratory, secondary, generative or evaluative. I think is a good synthesis especially if you want to learn how to do the design work that in a lot of books is just ethereal. But if you really want to implement a specific method perhaps you will need another source for deeper understanding. In most of the methods you will find the sources for more information, and sometimes the seminal publication of the method. It also presents suggestions of complementary methods inside the book in a "see also" line.

I liked the format of the book because is easy to read and to use as a guide: it has just two pages per method, one small description and an example. The book helped me a lot gaining a big picture of design methods. A must have for someone who wants to get deeper in the design research.
5 people found this helpful
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Maneki Neko
5.0 out of 5 starsVerified Purchase
A Current, Comprehensive Survey of Best Practices in Design Research Methodology
Reviewed in the United States on April 22, 2012
This is a reference book and a survey book, of one hundred current methods in design research methodology, for the fitting of a product, service or system to a user, client or customer population. The survey and the text are the product of the superb learning and research... See more
This is a reference book and a survey book, of one hundred current methods in design research methodology, for the fitting of a product, service or system to a user, client or customer population. The survey and the text are the product of the superb learning and research environment for these methods at Carnegie Mellon University.

Methods are listed in alphabetic order. Each is given a two page treatment; one page of text and another of figures and diagram. URLs, standard reference sources are conveniently listed on the same page, and not in an index at the back of the text. The treatment of these diverse methods in identical format makes a cross comparison of methods simple and fast. Further, an indication is given (an index of 1 through 5) of whether the method is useful at the early or the late phases of the research process so that methods can be compared within phase-catagories.

The format and page layout in the hard-copy version are such that moving between methods, and cross comparing methods will be easier in the paper format than in the electronic. At the bargain price of 24 USD this is both an affordable and very complete aid to current best practices in design survey methodology.
22 people found this helpful
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A. Fineman
4.0 out of 5 starsVerified Purchase
Kindle edition not so good
Reviewed in the United States on February 5, 2014
I recommend buying the hardcover version of this book. I have the Kindle version, and the layout makes it difficult to read and navigate, and the diagrams/images aren''t laid out well. The hard copy on the other hand is quite nice.
24 people found this helpful
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Top reviews from other countries

Special Shopper
5.0 out of 5 starsVerified Purchase
Excellent
Reviewed in the United Kingdom on December 22, 2018
Excellent for digital designers and reasonably priced because difficult to find such books in UK market
Excellent for digital designers and reasonably priced because difficult to find such books in UK market
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Alec
5.0 out of 5 starsVerified Purchase
Excellent reference (with even better bibliography)
Reviewed in the United Kingdom on March 16, 2019
Excellent reference (with even better bibliography for each method) and learning source. Best practical UX book I have
Excellent reference (with even better bibliography for each method) and learning source. Best practical UX book I have
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Mar
5.0 out of 5 starsVerified Purchase
A must for designers ( architects, urbanists, designers)
Reviewed in the United Kingdom on April 10, 2015
Super inspiring and well explained
Super inspiring and well explained
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bookr
5.0 out of 5 starsVerified Purchase
Schöne und hilfreiche Sammlung
Reviewed in Germany on January 20, 2017
Dieses Buch enthält eine viele Methoden für die verschiedenen Phasen des Gestaltungsprozess - unabhänig davon, welchen Prozess oder Ansatz man denn nun gewählt hat. Es ist eine lose Sammlung und kein Methodenbaukasten. Keine der vorgestellten Methoden und Maßnahmen wird den...See more
Dieses Buch enthält eine viele Methoden für die verschiedenen Phasen des Gestaltungsprozess - unabhänig davon, welchen Prozess oder Ansatz man denn nun gewählt hat. Es ist eine lose Sammlung und kein Methodenbaukasten. Keine der vorgestellten Methoden und Maßnahmen wird den erfahrenen Gestalter überraschen, doch stellt das Buch eine sehr pragmatische Übersicht bereit und hilft es auch seltener genutztes wieder in Erinnerung zu rufen. Für Anfänger eher ungeeignet, da die Methoden zwar vorgestellt werden, aber nicht mit einer detaillierten Prozessbeschreibung oder Vorlagen bereitgestellt werden. Es dürfte für unerfahrene auch schwer sein, für den jeweiligen Anwendungsfall die richtige Methode zu wählen. Für erfahrene Designer, Design Manager, Product Owner, etc.pp. ist dieses Buch aber extrem hilfreich im Alltag und sollte immer griffbereit liegen.
Dieses Buch enthält eine viele Methoden für die verschiedenen Phasen des Gestaltungsprozess - unabhänig davon, welchen Prozess oder Ansatz man denn nun gewählt hat. Es ist eine lose Sammlung und kein Methodenbaukasten. Keine der vorgestellten Methoden und Maßnahmen wird den erfahrenen Gestalter überraschen, doch stellt das Buch eine sehr pragmatische Übersicht bereit und hilft es auch seltener genutztes wieder in Erinnerung zu rufen. Für Anfänger eher ungeeignet, da die Methoden zwar vorgestellt werden, aber nicht mit einer detaillierten Prozessbeschreibung oder Vorlagen bereitgestellt werden. Es dürfte für unerfahrene auch schwer sein, für den jeweiligen Anwendungsfall die richtige Methode zu wählen. Für erfahrene Designer, Design Manager, Product Owner, etc.pp. ist dieses Buch aber extrem hilfreich im Alltag und sollte immer griffbereit liegen.
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Fabio Fidanza
3.0 out of 5 starsVerified Purchase
Testo ricco ed efficace ma una fatica per gli occhi
Reviewed in Italy on June 14, 2018
Il testo è un''ottima raccolta di principi di design di prodotto, più orientata al digitale. Purtroppo la scelta tipografica è infelice ed è difficoltoso da leggere per via del font leggero, chiaro e piccolo — quasi un controsenso su un libro di progettazione. Stessa critica...See more
Il testo è un''ottima raccolta di principi di design di prodotto, più orientata al digitale. Purtroppo la scelta tipografica è infelice ed è difficoltoso da leggere per via del font leggero, chiaro e piccolo — quasi un controsenso su un libro di progettazione. Stessa critica per le illustrazioni degli esempi, spesso illeggibili.
Il testo è un''ottima raccolta di principi di design di prodotto, più orientata al digitale.
Purtroppo la scelta tipografica è infelice ed è difficoltoso da leggere per via del font leggero, chiaro e piccolo — quasi un controsenso su un libro di progettazione.
Stessa critica per le illustrazioni degli esempi, spesso illeggibili.
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Universal Methods of Design:

11 Case Studies

The case study is a research strategy involving in-depth investigation of single events or instances in context, using multiple sources of research evidence.

42 Fly-on-the-Wall observation

Fly-on-the-wall observation allows the researcher to unobtrusively gather information by looking and listening without direct participation or interference with the people or behaviors being observed.

54 The Love Letter & the Breakup Letter

A personal letter written to a product often reveals profound insights about what people value and expect from the objects in their everyday lives.

67 Questionnaires

Questionnaires are survey instruments designed for collecting self-report information from people about their characteristics, thoughts, feelings, perceptions, behaviors, or attitudes, typically in written form.

Product information

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale

Universal Methods online sale of Design: 100 Ways wholesale to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions online sale